by Len Foster | Feb 26, 2025 | Featured, Referral Marketing
Introduction There are many ways to reach your audience, but word-of-mouth remains one of the most powerful forms of marketing. Referral marketing harnesses this power by systematically encouraging existing customers to recommend your products or services to their...
by Len Foster | Feb 1, 2025 | Customer Experience, Featured
Introduction Unlock the Secrets of Building a Customer Loyalty Plan that Keeps Customers Coming Back Building a strong and loyal customer base is the holy grail for any business. But how can you ensure that your customers not only choose you once but keep coming back...
by Len Foster | Jan 17, 2025 | Featured, Referral Marketing
Introduction As organisations face mounting pressure to perform, referrals are the lifeblood of sustainable growth. According to recent studies, 84% of B2B decision-makers start their buying process with a referral. Yet, many entrepreneurs hesitate to ask for...
by Len Foster | Oct 28, 2024 | Customer Experience, Featured
Welcome to the ultimate guide to exceptional customer care! In this article, we will explore the power of building lasting relationships with your customers. Exceptional customer care goes beyond just satisfying your customers’ needs; it’s about building a...
by Len Foster | Oct 20, 2024 | Featured, Lifetime Value
Introduction Client lifetime value (CLV) is a crucial metric for any business aiming to achieve long-term success. CLV measures the total revenue a business can expect from a single client over the course of their relationship. Understanding and increasing CLV can...